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The Painted Bunting is quite possibly the most colorful singing bird in all of North America. Based on information gathered about the Painted Bunting and its cousins (The Indigo Bunting and Lazuli Bunting), the birdhouse was developed to accommodate the birds' size and requirements for nesting. Exterior treatment of the birdhouse was taken from typography and forms used in the guidebook.
The guidebook compiled pertinent information necessary for birdwatchers. A clean, straightforward design for quick access, easy reading was considered throughout the design of the guidebook. Minimal, yet bright hand drawn visuals were used to provide spots of interest and identify key points of information.
The Master of Suspense, Sir Alfred Hitchcock, was the subject of this 3 dimensional project. Taking key phases of Hitchcocks film making process and his professional growth from scripting, editing, and directing then putting those into dimensional form was the basis for the structure of the exhibit. To create the mood of suspense, darker greens and blacks were the primary colors and shocking contrasting yellows were used throughout the exhibit. Scale was also used to emphasize the impact that Hitchcock had in the suspense film genre.
The accompanying quote book was designed to compliment the exhibit as well as provide an extreme contrast of scales, from the large exhibit to the micro-sized book. Quotes from the Master of Suspense was the primary purpose of the book, but imagery, letters, storyboard sketches, scenes of Hitchcock working as well as scenes from some of his movies were added to provide visual interest and compliment Hitchcocks quotes.
A complete rebranding of La Grange was the purpose of this project. A thorough research into its history, demographics, location, industry, tourism, attractions, amenities, education, and income was completed. It was determined that tourism would be targeted to help the local economy and hopefully attract young families looking to relocate.
A soft rounded logotype is used and joined by abstracted, stylized architectural details. The tag line of Come. Relax. adds a welcoming feel for those looking for a quick weekend get-away. The colors of orange, teal, yellow and red-orange help by giving a clean and warm modern feel to the logo.
An accompanying website is created with emphasis on tourism, hopefully leading to new residents for La Grange. A business card, letterhead, standards manual, and walking brochure were all created as part of the rebranding of La Grange.
To further knowledge about typefaces and typographers, this project was to produce a type study poster. Contained within the design of the poster, information about the designer, a contextual history of the typeface, and examples of the processes used by the designer.
Imagery, text, a grid structure, and color were all used to convey that information. The grid served as the underlying structure for the poster as well as provides insight into Zapfs process when creating Palatino. Imagery from the Renaissance period and post-World War II identified two eras of significance to the typeface. The Palatino typeface was named after the Renaissance era typographer, Giambatista Palatino. The post-WWII image indicates the period which Zapf started work on the Palatino typeface.
An identity and packaging system for Lehr, a fictional architectural glass company, was the purpose of this process. An examination of the thin vertical shape and transparency of glass directly contributed to the creation of the logo. The colors of green and blue are selected to reinforce the recyclability and efficiency of glass.
The packaging was designed to not only compliment the identity of Lehr, but to emphasize their product, architectural glass. By embedding the glass samples into the pages of the package, a direct link to the usage of Lehrs' main product is created. Ease of storage and portability were also taken into consideration for the design of the packaging.
The brochure was designed to reinforce all the ideas of Lehr and it's glass product. By using key descriptive words throughout its design, the brochure not only enhances Lehrs' identity when placed along side the packaging, but functions well as a stand alone item.
This purpose of this project is to produce a poster announcing The Master of Fine Arts show of MFA degree recipients. The poster, catalog, and postcard promote the University of Houston's School of Art annual MFA Exhibition.
The idea of taking the formal atmosphere of a museum and injecting a touch of whimsy was the basis of this design. Using blue as the primary color and soft, light complimentary accents helps to reflect that idea. The custom typeface that was used has a thin strong verticality to support that sense of formality; while it's uneven horizontal forms add the whimsy.